The Ultimate Marketers Toolbox is the product of the 1StepSystem. It is designed to assist anyone, especially the beginner, in starting and operating their own marketing business. The product itself is broken down into three general categories - PDF's, audios, and software.

Rod Stinson and Chris Koehl really have done an excellent job compiling quality information. Anyone with no previous home business or marketing experience could use The Ultimate Marketers Toolbox and build a successful business.

What is extremely helpful is that there is information, actual marketing experiences, and tools all in one place. The PDF's and audios are rich with information. You can learn copywriting skills, how to write a great headline, where to market, who to market to, and how to position yourself for greater success. What is probably even more valuable than this is that The Ultimate Marketers Toolbox details real life marketing campaigns. As a quick example, a person was trying to sell a hot tub with little success. By changing the headline and a little bit of the ad copy the response rate increased over 550% and the hot tub sold the same day the revised ad ran.

I know that doesn't divulge too much information, but there are dozens, if not hundreds of those kinds of real life examples in The Ultimate Marketers Toolbox. And they are not limited to single ads. You'll find direct mail campaigns, newspaper ads, fliers, and hundreds of successful headlines. It's a great source of training!

Finally we get to the software. For those of you interested in marketing online The Ultimate Marketers Toolbox provides lead page generator software, audio, and countdown software. The lead page creator lets you design a web page that can explain the 1StepSystem, peak a prospects interest, and ultimately capture their contact information. If you intend to market online a capture, or lead page is pretty much essential. The biggest benefit of all (AND LISTEN UP) is that you can personalize it. Put your picture on it, say hello. That will increase your success!

The audio software lets you make a recording and add it to your website. Again, this goes right along with personalizing your marketing. If a prospect gets to hear your voice you become that much more real.

Finally, The Ultimate Marketers Toolbox has countdown software. With this software, you can visually show the time remaining until a certain event. You may decide to use it to create urgency on a bonus offer. You could use it to show the time remaining until the next teleseminar. "This super-duper, unbelievable, never before seen, ultra bonus runs out in - 10:43:22!" You get the idea.

All things considered, The Ultimate Marketers Toolbox overdelivers. Yes, the information is great. Yes, the real life examples are excellent. Yes the software can and should be used to give you a huge advantage. Still the most impressive asset of The Ultimate Marketers Toolbox is that an absolute novice can use it to build every aspect of a successful 1StepSystem marketing business. It is one of those few products that is worth 100x what you pay for it.